🍻 Bud Light Faces “Lights Out” Moment: Collab Controversy Dents Profits 🤔
TL;DR: A conservative-led boycott hits Bud Light hard after their collab with transgender influencer Dylan Mulvaney. 🍺❌💰
Did you ever think that a simple Instagram post could shake up the beer industry? 📸🍺 Well, believe it or not, that’s exactly what went down with Bud Light’s recent sales drop.
So, here’s the tea. Bud Light’s US revenue took a nosedive of over 10% in the last quarter compared to the same time last year. Why the slide? It seems it’s “primarily due to the volume decline of Bud Light.” 😮 Now, in real talk: Bud Light saw some shade thrown their way after they decided to collaborate with Dylan Mulvaney, a prominent transgender influencer. A post about the beer on Dylan’s Instagram led to a conservative uproar and calls for a boycott.
Yikes. But how much did it hurt, you ask? The impact was massive. Operating profit for Bud Light in the US fell by nearly 30%. Yup, that’s right, 3-0! 😬
But it wasn’t all gloom and doom for the beer industry. 🌤️ While Bud Light was grappling with its image, Modelo Especial took the crown as the nation’s top-selling beer in retail sales by June. Feeling the thirst, aren’t ya? 😎 Constellation Brands, the company that makes sure Modelo stays in our fridges here in the US, reported a refreshing 7.5% growth in their beer volumes.
It’s a reminder that, while Bud Light might have faced some controversy, other brands were there to fill the void (or glass, in this case). 🍻
Now, before you go cracking open a cold one, think about