🎭🎮 Goodbye, Microsoft Theater! Hello, Peacock Place? LA’s Gaming Epicenter Gets a Feathered Facelift 🦚
What was once the gaming arena for Xbox enthusiasts, the Microsoft Theater and Xbox Plaza are about to become a whole lot more…peacocky? The LA Live entertainment center is swapping out the green for feathers as NBCUniversal’s Peacock streaming service flaps its wings to claim naming rights. Brace yourselves, LA – Peacock Place is coming. What next, folks? Twitter Avenue? Facebook Park? 🤔🏙️🎭
In a town where the unusual becomes the norm, and the glitz and glamour are just part of the daily routine, LA Live has pulled another rabbit…err, peacock… out of the hat. The Microsoft Theater and Xbox Plaza, the digital, neon-lit, gamer hub in downtown LA, are about to strut a new feathered facelift. Say goodbye to the Xbox green and hello to Peacock blue!
🥁 Drumroll, please…from July 11, the Microsoft Theater (which, for the record, is a whopping 7,100-seat venue) will have a new name – the Peacock Theater. And the Xbox Plaza? Well, that’s about to become Peacock Place, of course. The makeover is part of a multi-year naming rights deal between the high-profile feathered mascot of NBCUniversal’s streaming service, Peacock, and AEG.
Now, I know what you’re thinking – are we about to see a rise in streaming service inspired urban nomenclature?🧐 Hulu Heights or Disney District, anyone? Now that would be something!
According to Peacock President Kelly Campbell, this deal is not just a name game, but a strategic move to create a more immersive entertainment experience. In her own words, Peacock aims to “bring all the elements of our brand to life with the millions of fans who visit L.A. LIVE each year.” Ambitious? Definitely. Achievable? We’re on the edge of our seats to find out! 🎭🤔
Of course, let’s not forget Microsoft’s history with the venue. From E3 presentations to summer gaming showcases, many an Xbox fan has had a rendezvous with their favorite console in this very place. What happens to these future events now that the center dons Peacock’s plumage remains up in the air.
And here’s a little trip down memory lane for you – Peacock launched back in 2020. Not exactly a dinosaur in the streaming service arena, but it’s been making its mark. From popular NBC sitcoms like The Office to an array of movies, Peacock offers some serious competition to other streaming platforms. But is this enough to make it the “ultimate destination for audiences” as they’re aiming for?🤷♂️🎥📺
One thing’s for sure: the LA Live entertainment center is ready to shake up the cityscape with this move. Now, is it just me, or can you also hear the sound of distant peacocks in downtown LA?👂🦚
What are your thoughts? Are you ready to embrace the new feathered era of entertainment or are you going to miss the good old Microsoft days? What impact could this have on other corporate naming rights and urban landscapes in the future? Are we in for a future of Facebook Freeways, TikTok Towers, or even Instagram Isles? 🚀🏙️🌐🧐