😎🎨🥤 Slurpee Gets a Sassy Revamp: 7-Eleven’s Iconic Frosty Friend Ditches Psychedelic for Eccentric
TL;DR:
Grab your straws, folks! 7-Eleven’s Slurpee, the frosty beverage of your childhood (and late-night munchie runs), is getting a major facelift. Fear not, the recipe isn’t changing, but the cups are flaunting an all-new look starting Monday. Think eccentric colors and eclectic vibes – the ultimate mix of a new Slurpee logo, a large swirly ‘S’ matching the frozen delight’s twirl, and a break from its former psychedelic pinwheel design. 🌀🥤🎉
New Threads for an Old Favorite
Isn’t it wonderful when your favorite nostalgic indulgence decides to get a makeover without messing with the taste? That’s exactly what’s happening with 7-Eleven’s Slurpee. 🎉👀 From Monday, your frosty companion will be rocking some fresh, funky fashion, taking its aesthetic to new, chilled-out heights.
The Slurpee, with its delicious trio of Coca-Cola, cherry, and blue raspberry, will now be accompanied by a logo that proudly bears a swirly “S”. 🍒🔵🥤 Is that because ‘S’ stands for ‘Super’? Or ‘Sensational’? Or ‘Sweet’? We’ll let you decide.
And get this – it’s the first redesign in four years. After bidding adieu to the recognizable psychedelic pinwheel, the Slurpee now vibes with eccentric colors and eclectic styles. Could this be the most stylish drink of the summer? 🏖️🌞
Billboard of Frozen Fun
Apart from freezing our taste buds, this new look also comes with a freshly squeezed advertising campaign. For the first time, the marketing will be consistent across 7-Eleven and Speedway, the gas station chain 7-Eleven bought for a cool $20 billion back in 2020. 💰🔥🤝
But why all this fuss over a drink, you ask? Well, let’s not forget that Slurpees contribute significantly to 7-Eleven’s profits. They’ve sold over 70 million of these ice-cold delights in recent years. With those numbers, who wouldn’t want to revamp their star player? 🎯🏆
A Trip Down Slurpee Lane 🛤️
The history of Slurpee is as delightful as the drink itself. Born in the late 1950s as a ‘happy accident’ (best accidents ever, am I right?), the Slurpee was created when a Dairy Queen owner stashed soda bottles in the freezer after his soda fountain broke. The resultant slushy drink was such a hit, he built a machine using his car’s air conditioning unit and concocted a drink mixing soda, water, and carbon dioxide for that vital fizz.
The machine, and the drink, was originally named ICEE (cool name, huh?), but when 7-Eleven licensed the machine in 1965, it became the Slurpee – aptly named for the sound you make sipping it. Fast forward through seven redesigns, and here we are, with the Slurpee in its latest avatar, still freezing our brains and stealing our hearts.❄️💓
So, What Now?
It seems 7-Eleven is more than just a convenience store. It’s a place that embraces change, even in the most sacred of places – the Slurpee cup. And why not? We
