“Battle of the 📺 Titans: April 2023 Cable Ratings Throw Some Major Curveballs!”
TL;DR: April 2023 was a rollercoaster month for the major news networks. Despite a rocky saga at Fox News and competitive sporting events, they managed to retain their primetime crown, though with some lost feathers. MSNBC emerged strong, partly owing to Trump’s arraignment coverage. Meanwhile, CNN saw solid month-on-month growth but still lagged behind the competition. And let’s not forget Newsmax, who gained significantly from Carlson’s departure from Fox News.
Who needs Game of Thrones when we have the real drama unfolding in the cable news world? 🍿😎 April 2023 was a bit like a mad rollercoaster ride, and we’re here to give you the play-by-play without missing a beat.
🦊 Fox News Channel:
Despite facing the heat from the NBA Playoffs and Tucker Carlson’s exit saga, Fox News clung to its most-watched basic cable network title. The champ chalked up 1.29 million total day viewers and 2.07 million primetime viewers. The network marked its 26th straight month on top, even though it saw losses from March. But don’t break out the tissues yet, because the drop was merely -2% in total day viewers and -1% in primetime. So, who needs Carlson anyway, right? 🤷♀️
However, it’s not all roses and rainbows as the year-over-year stats show a grim trend with a 15% drop in total day viewers and a worrying 35% in the total day demo. Could the golden era of Fox News be facing an end?
Rising like a phoenix, MSNBC flexed its muscles by grabbing the fourth spot for most-watched basic cable network in primetime for April. In fact, MSNBC also stood second on basic cable in total day. 👏 MSNBC’s secret sauce for this stellar performance? Well, they owe some thanks to their coverage of Trump’s arraignment. Now, that’s what we call turning drama into TRPs! 😅
Meanwhile, CNN had a commendable run, with notable month-on-month growth. Still, it trails behind the competition. As per the Nielsen ratings, CNN stood at No.13 on basic cable for total primetime viewers and No.5 for total day viewers. However, it’s trailing MSNBC in the A25-54 demo, so there’s definitely some room for improvement.
But here’s the biggest twist! Newsmax saw a whopping +77% gain in total primetime viewers (177,000 in April vs. 113,000 in March). Now, that’s what we call a successful plot twist, and it was all thanks to Carlson’s departure from Fox News. Is it possible that Carlson’s loss was Newsmax’s gain? 🤔
So there you have it! The cable news battlefield was nothing short of a nail-biter this April. It makes you wonder, doesn’t it? With so much unpredictability and competition, who will emerge victorious in the next round of the cable news game of thrones? Will Fox News hold on to its crown, or will we see a new ruler on the throne?
And while we’re at it, let’s ponder this: Could Tucker Carlson’s exit turn out to be a game-changer for the cable news landscape? 🎤 Drop your thoughts below!