CW Speeds into the Sports Lane, Seals Deal with NASCAR Xfinity Series! 🏎️📺🔥

TL;DR; The CW, once a stranger to sports broadcasting, has stepped up its game by bagging the rights to the NASCAR Xfinity Series. They’re shelling out around $115M annually for this thrilling, high-speed entertainment over the next seven years. 🚗💨💸

Hey, speed freaks and couch surfers alike, got a minute? 🛋️⏱️ The CW is out here making moves and not just the regular drama-filled, superhero-swooping type. They’re revving up into the adrenaline-packed world of sports broadcasting. But the question is, are they putting the pedal to the metal or just cruising the sidelines? 🤔

Now, here’s the juice! The CW has managed to snag the rights to the NASCAR Xfinity Series. With a seven-year deal that begins in 2025 and will glide smoothly (we hope!) through to 2031, they’ve certainly shown they’re in it for the long haul. The price tag? A cool $115M annually. But hey, what’s a few million between racecars, right? 🚗💨💸

And they ain’t just showing the main races, fam. They’ll be broadcasting 33 Xfinity Series races annually, along with all the behind-the-scenes action like practice and qualifying events. Think of it as a VIP backstage pass to the NASCAR world. 🎫🏁

But wait, here’s where it gets interesting. Earlier this year, The CW was already playing around the sports green, having signed deals with LIV Golf events and ACC football and basketball games. Add to that their “Inside the NFL” and “100 Days to Indy” broadcasts, and you can see someone at CW HQ is def on a sports high! 📺🏌️‍♂️🏀

The CW, in case you’ve been living under a rock, is an over-the-air TV network. Their big daddy, Nexstar, owns around 200 local broadcast stations. So, in one fell swoop, NASCAR is hitting homes all over the US. Smart move, eh? 📡

CW’s unexpected pivot towards sports is causing waves. Their goal? A consistent schedule of live sports events. And this ain’t just for show. As Dennis Miller, the big boss of The CW, puts it, they’re going hybrid – blending streaming, cable, and broadcast. So, is The CW the next sports mogul in the making or just a flash in the pan? Time will tell! ⏳

For all the Xfinity Series teams out there, this is good news. More TV coverage = more sponsors = more 💰. Plus, The CW’s audience? Yeah, they’re the younger, hipper crowd. So, brands, if you’re looking to appeal to the youngins, you know where to park your ads! 🎯

From NASCAR’s perspective, the deal is golden. They’re reaching a broader audience and finally, for the first time, every Xfinity Series race will be available over-the-air. And with a viewership that averages around a million, this could be the boost they’re looking for. 🚀

So, with 84% of Nexstar stations in markets where NASCAR races, there’s tons of potential for promotions, ticket sales, and wider coverage. Brian Herbst, NASCAR’s SVP of media and productions, thinks this is a grand opportunity, and we can’t help but agree. 🎉

But here’s the kicker: with so many moving parts and high stakes, will this unexpected partnership between The CW and NASCAR be a match made in heaven or just another pit stop? And while we’re pondering life’s big questions, here’s one for you: Do you think this deal will change the way we consume sports on TV? Discuss! 🤔💬🔥

Disclaimer: This article does not provide any investment, legal, or health advice. Always consult with a professional before making decisions.