“King Pharrell Ascends the Louis Vuitton Throne, Shaking Up the Fashion World 🤴🌍👑💼”
TL;DR: “Music and fashion mogul Pharrell Williams unveiled his debut collection as the new men’s creative director for Louis Vuitton, turning the runway into a technicolor spectacle of camo print and iconic monogrammed bags. Paying homage to Pharrell’s unique take on street style and functional fashion, the runway show signaled a fresh new era for the brand. Expect a buffet of earthy tones, berets, bomber jackets, and a daring refresh of the signature checkerboard Damier. Will the fashion industry ever be the same again? 🤔👀”
The French fashion house Louis Vuitton has rolled out the red carpet for the newest member of their royal family – Pharrell Williams! 🎩 On a gorgeous Parisian day, the Grammy-winning artist-turned-designer paraded his first collection across the historic Pont Neuf bridge, igniting the crowd and the fashion world at large.
Pharrell took over from Virgil Abloh, whose untimely passing in 2021 left a void in the fashion world that many thought couldn’t be filled. Abloh’s time with LV was iconic, with his immersive, rainbow-colored runway shows and artistic masterpieces shaping the brand’s direction. But hey, when life gives you Pharrell, you gotta “Get Lucky,” right? 😏
The skateboarder-turned-designer had quite a challenge ahead of him. Filling Abloh’s shoes would require more than just a “Happy” tune. As the second Black man to hold the creative director title at LV, Pharrell knew he had to push the boundaries just as his predecessor did. “Everything has to have a real function,” he declared. 🕶️💼 Could this mean the end of pure aesthetics in high fashion?
The suspense came to an end on Tuesday, June 20, when Pharrell’s debut collection hit the runway. A teaser campaign featuring a pregnant Rihanna, surrounded by a variety of the brand’s iconic monogrammed Speedy bags, set the stage for what was to come. 🤩👜 So, did the collection live up to the hype?
Answer: A resounding “YES!” The fresh range showcased earthy maroon, army green, and mustard yellow tones, contrasting with flashier, jewel-encrusted bomber jackets and camo print. From overcoats to full suits and casual ready-to-wear like camo sweatshirts and a full pajama set, Pharrell kept the audience on their toes. 😲👌
Pharrell’s reimagining of the brand’s signature checkerboard Damier into a glitch camo print, along with berets, rain boots, and sunglasses, proved he wasn’t afraid to take a risk. But, would these shake-ups fit in everyone’s wardrobe?
With celebrities like Beyonce and Jay-Z, Rihanna and A$AP Rocky, Kim Kardashian, Zendaya, and the Smith siblings all in attendance, the show was a star-studded affair. But what about the rest of us, the ones without a Hollywood stylist on speed dial? Will Pharrell’s new era for LV resonate with the everyday fashion lovers? 🤷♂️💃
Looking back, Pharrell’s history with the brand offers some clues to this bold new direction. From “Millionaire” sunglasses released in collaboration with Marc Jacobs in 2004, to a jewelry line in 2008, Pharrell’s past associations with LV have been nothing short of eye-popping. 💎👓 But, the question remains, will this gutsy aesthetic